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Networking- How We Do It
At Cassandra Music & Supply, we work with local businesses
and organizations to help them find the musicians they
want to hearwhile helping local musicians play the kinds of
gigs they're looking for.
From a performer's perspective, we do this in a couple
of different ways:
When a business-owner is looking to make connections with local musicians so they can "shop" music and book performances, they send us an e-mail with their general request (eg. "We need an upbeat rock & roll group to play on Saturday night.")
Depending upon the situation, we either send out an "Alert" to the musicians who meet the need expressed by the business-owner or we compile a list of musicians who may be interested in performing at the location under discussion. From there, the business-owner and performers communicate directly to determine whether and when the musician will be performing, though we do ask that they let us know what they've come up with so we can put it on our calendar as another success story.
In this instance, we don't really consider ourselves to be "representing" anyone as much as facilitating the booking of engagements that are a direct result of our networking skills. We consider this a community service and do not charge musicians for these gigs because they're the ones doing the work.
Some businesses ask us to help them fill a list of dates in their concert series,
so we set to finding the right mix of diverse local talent to make the most of
the listening time available. When this is the case, we contact performers directly
and ask if they'd be interested in playing at a certain date and time.
We are generally paid by the business or organization asking us for help, and
musicians are paid upon the completion of their performance, by the business-
owner, as usual.
Some performers have found that we have a unique ability to fill their calendar.
Others would like to see theirs grow into other areas of performance,
such as festivals and fairs or corporate events.
While we've found success in finding specific performers new gigs
through outreach efforts, we prefer to assist the musical community
as a whole by matching performers up with the venues and audiences
that will most appreciate their performances .